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Our Platform & Business Model
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NetSimple is the AI-Powered Digital Back Office for America's Small Business. We build it. We run it. They grow.
GET

Acquire new merchants through multi-channel opportunities — Sales Managers, Independent Contractors, referral partnerships, payment ISOs, and portfolio acquisitions. Powered by AI with a human touch for boutique service.

GROW

Expand revenue through cross-selling — websites, digital marketing, POS hardware, B2B portals, donation platforms, and AI-powered tools that help merchants grow, which helps us grow organically.

KEEP

Retain clients through white-glove support, proactive AI optimization, deep operational integration, and solutions that make them sticky — building long-term relationships that last.

ONE PLATFORM · FOUR REVENUE ENGINES
Payments & POS
Revenue: processing residuals
  • In-store, online & mobile processing
  • Cash discount, surcharging, text-to-pay, invoicing & ACH
  • Partner with Square, Clover, ValorPay & NMI
  • PCI-compliant, real-time reporting
Web & Digital Marketing
Revenue: SaaS + setup fees
  • AI-powered theme websites built in days, not weeks
  • SEO, content creation & social posting
  • Email campaigns, mobile-first, high-converting designs
  • Ongoing optimization — always current
Business Management System
Value: stickiness & retention
  • CRM — manage customers and contacts
  • Reporting & business intelligence dashboard
  • Automated onboarding & messaging center
  • Social media center — schedule, post & track
BizSimple Solutions
Revenue: AI solutions + modules
  • B2B Solutions — operations, automation & integrations
  • Event Module · Nonprofit Module (fundraising)
  • Resellable solutions for partners & agents
  • Every solution leads to embedded payments
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Go-To-Market & Scale Strategy
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A Multi-Channel Sales Engine Built to Scale Nationally

Regional leadership + direct market + specialist divisions — all channels lead to PAYMENTS

5GROWTH CHANNELS
CHANNEL 1Regional Sales Network
Regional Vice PresidentsOwn regional P&L — recruit, manage & hold agents to quota
Master Agents
Sub Agents
Referral Partners
Authorized Sales Offices
Independent Contractors
CHANNEL 2Direct to Market
ISO Portfolio AcquisitionPRIORITY
SEO & Social Media
Banking Partners
MSP Relationships
CHANNEL 3Product Divisions
Sales Manager — GiveSimpleNonprofit solution: donations, fundraising & events
Sales Manager — B2B ModuleBusiness operations, automation & integrations
Dedicated leaders own each vertical — every sale embeds payments.
CHANNEL 4Direct Sales
Clover & Square Custom AppsCustom apps built and sold through the Clover & Square marketplaces
SaaS RevenueRecurring monthly subscriptions on every app install
CHANNEL 5Solutions as a SaaS

Custom AI solutions evolve into resellable SaaS products, embedding payments in every merchant workflow and creating compounding recurring revenue.

THE GROWTH FLYWHEELPartners Activate Merchants→MRR Grows→Cross-Sell Solutions→Revenue per Merchant ↑→Platform Scales→More Partners Join↺
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24-Month Revenue Projection — Payments
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24-Month Investor Revenue Projection | Confidential · $180 Gross ARPU · Fixed Churn Tiers · 40x MRR Multiple
555 accounts today
$180 gross ARPU
Phase 1: 50 new / 2 churn
Phase 2A: 75 new / 3 churn
Phase 2B: 100–150 new / 4 churn
Gross MRR Today$99,900555 accts × $180
Payments MRR at M24$438,4802,436 accts × $180
Active Accounts (M24)2,436from 555 today
Portfolio Value (40x)$17.5MMRR × 40x multiple
PORTFOLIO VALUATION AT MONTH 24 — 40X MRR$17,539,200Grows from $3,996,000 today to $17.5M by month 24
$438,480 MRR × 40x = $17.5M2,436 accounts · $180 ARPU
GROSS MRR GROWTH ($)
$99KNow$125KM3$151KM6$177KM9$203KM12$242KM15$294KM18$359KM21$438KM24
ACTIVE ACCOUNTS — TARGET 2,400+ BY M24
555Now699M3843M6987M91,131M121,347M151,635M181,998M212,436M24
Web Solutions — Channel Overview
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Two Complementary Web Revenue Engines

AI-powered volume sites + premium custom builds — capturing both scale and high-value clients

$15KCURRENT MRR · 150 ACTIVE SITES
AI-THEMED WEBSITESHIGH VOLUME
$79Avg Monthly SaaS
$399Avg Setup Fee
24-MONTH RAMP · NEW SITES PER MONTH
Mo 1–5
20 new
Mo 5–8
30 new
Mo 8–12
40 new
Mo 12–15
50 new
Mo 15–20
75 new
Mo 20–24
100 new
Fast, affordable AI-built sites — the volume engine for SMBs.
CUSTOM WEB SOLUTIONSHIGH VALUE
$199Avg Monthly SaaS
$4,500Avg Setup Fee
24-MONTH RAMP · NEW SITES PER MONTH
Mo 1–5
5 new
Mo 5–8
8 new
Mo 8–12
10 new
Mo 12–15
20 new
Mo 15–20
35 new
Mo 20–24
50 new
Premium custom builds — high setup fees and higher ARPU.
Web Solutions — 24-Month Revenue Projection
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AI Sites: $79 MRR / $399 Setup | Custom: $199 MRR / $4,500 Setup · Base: 150 sites @ $100 avg = $15K MRR
Web MRR Today$15,000150 sites @ $100 avg
Web MRR at Month 24$69,480AI sites + Custom builds
Total Setup Fees$729,08424-month cumulative
Cumulative Web MRR$866,532All web channels · 24 mo
TOTAL WEB MRR GROWTH ($)
$15KNow$20KM3$30KM6$42KM9$52KM12$59KM15$64KM18$67KM21$70KM24
ACTIVE SITES (AI + CUSTOM)
150Now190M3244M6312M9390M12474M15558M18618M21678M24
MonthAI SitesCustomTotal SitesMonthly MRRSetup Fees
Today1455150$15,000—
M622817245$21,394$19,935
M1237337410$36,710$58,320
M1856868636$58,404$126,684
M24715128843$69,480$729,084
Combined Revenue Summary
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Two integrated revenue channels — Payments & Platform (processing-driven residuals) and Web Solutions (subscription + setup fees) — forming a compounding, multi-stream revenue engine.

PAYMENTS & PLATFORM
Today MRR
$99,900
555 accts × $180 ARPU
Month 24 MRR
$438,480
2,436 accts × $180 (net churn)
4.4x MRR Growth
WEB SOLUTIONS
Today MRR
$15,000
150 sites × $100 avg
Month 24 MRR
$69,480
AI sites + custom builds
4.6x MRR Growth
COMBINED TOTAL
Today MRR
$114,900
555 accts + 150 sites
Month 24 MRR
$507,960
Payments + Web
$6.1M Combined ARR at M24
WHAT NETSIMPLE IS WORTH IN 24 MONTHS
~$20.9M
Projected company value at Month 24
$5M pre-money today → $20.9M  ·  ≈4.2x
Payments portfolio$438,480 MRR × 40x MRR multiple
$17.54M
Web Solutions (SaaS)$833,760 ARR × 4x ARR multiple
$3.34M
Projected Enterprise Value
$20.87M
Conservative$20.0M
Base case$20.9M
Upside$21.7M
Range = web at 3x–5x ARR. Upside not counted: $729K setup-fee cash, proprietary IP & BizSimple platform.
ADDITIONAL CASH FLOW — UPFRONT SETUP FEES (24 MONTHS)
$126,084AI Site Setup Fees · 315 × $399
$603,000Custom Setup Fees · 134 × $4,500
$729,084Total Setup Fee Revenue · 24 mo
$866,532Total Cumulative MRR · all web · 24 mo
Valuation applies the 40x MRR payments-portfolio multiple used on page 8 and a 4x ARR multiple for SMB SaaS. Forward-looking estimates, not a guarantee of value.
Roadmap & Milestones
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2026–2027 Vision

Deploy capital across sales, AI development, ISO acquisitions and national expansion to grow combined MRR from $115K to $508K in 24 months — with $1M+ MRR as the stretch target as acquired portfolios are integrated.

4.4xCOMBINED MRR
GROWTH · 24 MO
Q3 2026
LAUNCH & SCALE
  • Launch BizSimple B2B & Booking Solutions
  • AI-powered website theme creation
  • Enhanced partner & merchant portal
  • Expanded payment integrations (Clover, Square)
  • Add sales support to accelerate growth
Q4 2026
AUTOMATE & EXPAND
  • Complete CRM & communications platform
  • Events & Bookings for GiveSimple
  • AI-powered content & social posting
  • Hire Fundraising & B2B Sales Leader
  • Begin sourcing small ISO acquisitions
  • Launch influencer, affiliate & CEO video blog
  • Host inaugural annual sales conference
Q1 2027
DOMINATE & LEAD
  • Mobile app for agents & merchants
  • Hire dedicated AI integration specialist
  • AI-assisted merchant support system
  • Internal sales team & Sales Manager hire
  • Appoint channel leaders for vertical sales
  • National marketing campaign launch
Q2 2027
SCALE NATIONALLY
  • Close & integrate first ISO portfolio acquisitions
  • Cross-sell web, AI & BizSimple into acquired merchants
  • Scale all sales & partner programs nationally
  • Expand trade-show & industry event presence
24-MONTH
TARGETS
$115K → $508KCombined MRR
555 → 2,436Payment accounts
150 → 843Active web sites
$5M → ~$20.9MCompany value
Investment Opportunity
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$3,000,000
Target Raise · 20% Equity
$5M pre-money valuation with $115K combined MRR plus setup fees and proprietary IP. A $3M raise at 20% implies an $8M post-money valuation.
WHAT YOUR CAPITAL BUILDS
TODAY$5Mpre-money
→
MONTH 24~$20.9Mprojected value
$508KCombined MRR at M24
$6.1MCombined ARR at M24
$729KSetup-fee cash · 24 mo
TRACTION BEHIND THE ASK
555active merchant accounts
150live web sites
$625MCelero Commerce acquisition — validates the model
Use of funds detailed on the next page.
$3,000,000
20% Equity · Lead Investor

Full raise. Funds complete roadmap — national sales team, AI platform buildout, marketing at scale, and national brand presence to compete with Shopify & GoDaddy.

$1,000,000
~7% Equity · Strategic Partner

Funds Q3–Q4 2026: BizSimple launch, AI automation, CRM buildout, sales leadership hire, and expanded payment integrations.

$250,000
Minimum Entry · Equity or Convertible Note

Invest as direct equity (~1.7%) or as a convertible note / loan with the option to convert to equity at a future round or be repaid on agreed terms — a flexible entry into a high-growth SMB fintech platform.

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